Client:
Local safe food business in Bangladesh

Challenge: This was a client who did not have any brand cohesiveness, nor any strategic digital marketing presence. They could not virtually expand themself, nurture a client base, or differentiate themself as a Bangladeshi safe food market leader.

Our Solution: We implemented a comprehensive digital marketing plan that addressed the client’s needs across all aspects of their online presence. Here’s a breakdown of our approach:

Branding Refresh: We developed a strategic brand plan, including refinement of the logo design and creation of a cohesive style guide. This made for a firmer brand personality that resonated with their target audience.

Website Revamp: We did not make the website by yourself, as they have a previous developer in agreement with them. We made a guideline for a user-friendly website that showcased their products and services effectively. The website also incorporated SEO best practices to improve organic search ranking. 

Social Media Management: Our team took complete ownership of the client’s social media channels, crafting engaging content (visuals and copywriting) and implementing strategies to boost audience engagement. We also trained the client’s on audience engagement techniques and lead nurturing.

Data-Driven Marketing: We conducted market research specific to the Bangladeshi market to inform product lineup optimization. This ensured the client offered products that catered to local preferences.

Multi-Channel Marketing: We employed a multi-channel marketing approach that included website improvement, SEO, social media marketing, and video marketing. This allowed us to reach a wider audience and establish brand awareness across various digital touchpoints.

Results: Within six months, the client’s online presence saw a dramatic transformation:

Increased Brand Awareness and Recognition: The brand refresh and strategic social media management significantly improved brand awareness and recognition in the Bangladeshi market.

Website Traffic Growth: The website revamp and SEO optimization efforts led to a significant increase in website traffic.

Enhanced Lead Generation: Effective lead nurturing strategies and social media engagement resulted in a substantial rise in qualified leads.

Empowered Client: We equipped the client with the knowledge and skills to manage their own digital marketing team, ensuring long-term sustainability.

Industry Recognition: The client’s success story gained recognition, positioning them as one of the most promising startups in Bangladesh.

Conclusion: This case study demonstrates the power of a comprehensive digital marketing plan that combines branding, marketing, and sales strategies. By addressing all aspects of the client’s online presence and tailoring the approach to the specific Bangladeshi market, we were able to transform their business from a local player to a leading and promising safe food startup.